Blog 3: "Ads Turning Point to People's Judgement: Analysis of a Newspaper Ad"

Flipping through the Philippine Daily Inquirer,Tuesday,July 21,2011, the "universal beauty" ads use,on the contrary, is not applied on the ad I saw from a surgical and beauty company, Marie France. Breaking the common advertisement tradition, advertisers take a leap of faith, by using human insecurities to make beauty unattainable. It is rare to see Marie France using a headless,fat,half-naked guy exposing his flabs in the Fat Mobilization System (FMS) Marie France for men. These "flabs" are marked by broken-lined circles to correct these imperfections to proudce the slim and physique body men crave in having. However, the reality is, fat individuals can get these rock-hard abs in photoshop imagery. Their slogan, " With FMS, you effectively reduce your fat and pounds,allowing you to do more and be more". Are they saying that people can't do more than anyone?. In contrast, fat people do things confidently,without judgement and insecurities than thin,slimmer fellas. Fat people possess a strong persona in which they fight for what they believe in and are satisfied with everything. Advertisers especially surgical companies should take note of this fact because there is more to look for inside each individual than to valiantly show their insecurities to promote products.